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White Paper Makes a Case for Using Online Directories to Expand Business Reach
Listings in reputed online directories help businesses build a profitable online presence.
Toronto, July 10, 2012 -- Art Branch, Inc., the parent company of BusinessDir.ca announced today the publication of a white paper titled Using Business Directories to Build an Online Presense and Conquer New Markets, designed for Canadian small business owners and entrepreneurs.
The white paper was prepared by the business development team at Art Branch Inc. to help companies gain a competitive edge in business. It contributes to the wealth of information published on BusinessDir.ca, the development of which was driven by the lack of reputable Canadian business directories. Most online directories that target Canadian businesses are either not trustworthy or they have a steep price tag.
“Not all online business directories are created equal. Now with Google finally clamping down on web spam, it’s even more important to choose wisely what business directories to list your company with,” said Peter Todorov, President of Art Branch Inc.
The white paper gives an overview of the benefits of listing businesses with high quality local directories. It is a great way for companies to attract potential customers by gaining online visibility and building a brand identity that is durable and memorable. Trusted business directories help companies to promote their products and services, making them a cost-effective solution for businesses that want to advertise online. At the same time, many small business owners are unable to make a distinction between reputable, high quality directories and directories of poor quality. Businesses that use low quality directories risk losing their search engine rankings, the result of which would be a lower rate of customer acquisition and wasted advertising funds. It is essential to choose appropriate directories, taking into account locality and the categories offered. This can have a huge positive impact on search engine rankings, bringing valuable leads.
The tough economic environment and fierce competition among businesses present challenges to staying competitive and finding new markets. Online advertising is a cost-effective method for business promotion, and local business directories are a powerful tool for attracting and retaining customers. Listings in reputed business directories help companies to gain exposure and expand their customer base at a very low cost.