Yellow Media Inc

Title: Yellow Media Inc
Category: Media & Entertainment
Clicks: 7
Added on: Jun 16, 2012
Yellow Media Inc is a leading marketing solutions and performance media company in Canada, operating a network of companies which includes Canpages and Yellow Pages Group. The company serves consumers and Canadian businesses nationwide and is traded on the Toronto Stock Exchange under YLO. The main competitors of Yellow Media Inc are Yahoo! Inc., based in Sunnyvale, CA, SuperMedia Inc. operating in Dallas/Fort Worth Airport, and craigslist inc., based in San Francisco, California.

Yellow Media Inc was created under the Canada Business Corporations Act in 2010. The company was amalgamated following the reorganization of its predecessor, the Yellow Pages Income Fund. It was reorganized from income trust to corporate entity through a court-approved arrangement. Under this arrangement, the fund’s shareholders became sole owners and received common shares of the company. In 2010, Yellow Media also acquired several companies, among which the search engines solutions company Enquiro Search Solutions Inc., the online advertising firm UpTrend Media Inc., and the national retail advertiser Ad Splash Inc.

At present, the company operates and owns some of the major publications in Canada, including RedFlagDeals.com, Canada411.ca™, YellowPages.ca™, and Yellow Pages™ directories. Through Mediative, the company also offers marketing and advertising solutions to advertisers and national agencies. Yellow Media also owns the YPG company Wall2Wall Media which manages services, publications, and activities, related to hospital news, employment, and real estate. YPG is the official publisher of many telephone company directories and the official publisher of Telus’ directories.

The Yellow Pages Group operates a network of local city websites, such as EdmontonPlus.caMC, QuebecPlus.caMC, and MontrealPlus.caMC. The company is also the exclusive owner of a number of Canadian trademarks such as Walking Fingers Design™, Pages JaunesMC, and Get It Pages™ among others.

Canapages is a company managed by Yellow Media Inc and a Canadian advertising solutions company. It features services and products for print, web, and mobile media. Canpages.ca is a residential and business search engine with thousands of unique visitors daily. In addition, Canpages publishes telephone directories in Alberta, British Columbia, and Ontario. Canpages ONE™ is a customized and comprehensive marketing solution intended for Canadian mid-sized and small businesses.
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