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Shoppers Drug Mart

Title: Shoppers Drug Mart
Category: Health & Medicine
Clicks: 5
Added on: Nov 20, 2011
PageRank:
0/10
Shoppers Drug Mart Corporation is the leading pharmaceuticals in Canada. Founded in 1962 Shoppers Drug Mart has over 1200 stores all over Canada. They sell a wide range of products as well as the most trusted names in pharmaceuticals in Canada. Shoppers Drug Mart even sells privately distributed generic food, cosmetic and stationery brands under the Shoppers Drug Mart label.

Murray Koffler, at the young age of 20, inherited 2 pharmaceutical stores in Toronto. During his first few years of business Murray was able to expand his business to include 17 stores around Toronto and the surrounding areas. His vision of the company was to expand the pharmacies to include more household and every day products that could turn his small stores into a national convenience store chain. The “Your Life Store” motto was adopted and applied to the entire fleet of Shoppers Drug Mart stores and is still used today.

Today, Shoppers Drug Mart has undergone a rebranding period and has invested heavily into redesigning the Shoppers Drug Mart name and store layout into a more modern and contemporary design. Today the company is focusing heavily on the promotion and sale of higher end cosmetic supplies.

In the late 2000’s, Shoppers Drug Mart introduced a customer loyalty plan that has been copied by many of its Candian and international competitors. Customers can sign up for a “Shoppers Optimum card” account. This account allows customers to build up “points” based on how much they spend at the Shoppers Drug Mart stores. For every dollar spent at a Shoppers Drug Mart store, the Shoppers Optimum member receives 10 points that can be converted to credit to purchase goods at any Shoppers Drug Mart store. This proved to be a very effective advertising method that has attracted repeat business and customer loyalty.
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